[78-L] 1923 Columbia Demonstration Record Sleeve

[Inigo Cubillo]

Reading all this ---OK... it's pure advertisement--- I realise how
consternated would have felt Louis Sterling when he listened to the Bell
Labs electric sample that David Kapp sent to him in late 1924. So
consternated as to board the ship to NY the very Christmas morning (as per
Fred Gaisberg memories). Columbia investment on the New Process in 1923,
and on the improvement of acoustic recording techniques in 1924, must have
seemed to him all lost... if that electric recording process went to the
competitors. Indeed, late Columbia acoustic records ---well, as Victors,
Odeons, and others--- sounded pretty well, for 1924, but also pretty dead
when compared to a good electric recording. Sterling not only tried to gain
rights to the WE process, but even bought the entire US Columbia business
to get a share in the system.

Regards,

Inigo