[78-L] Bing question

[Michael Biel]

On 9/6/2011 9:06 PM, Cary Ginell wrote:
> That's when he recorded it. Jeff was asking about the ad campaign, which could have come much later.
>
> Cary Ginell

What I find strange is that Jeff describes it as Bing talking ABOUT the 
UPCOMING ad campaign.  This film itself does not sound like a TV 
commercial itself.  Jeff, is the ad campaign he is talking about a 
radio, magazine, newspaper, TV, or direct mail campaign?  Is this film 
something that would be seen by the general public or advertising 
insiders or gas company employees?  Is the 78 that is described 
something people would send away for or perhaps a transcribed ad to be 
played on the radio?  Is the record shown?  What is the name of the gas 
company?  You see, if you want a real answer, you have to give a full 
description.

Mike Biel  mbiel at mbiel.com
>> From: simmonssomer at comcast.net
>>
>> It was 1944. Bing introduced it in the film "Going My Way"
>>
>> Al S.

>> ----- Original Message -----
>> From: "Jeff Sultanof"<jeffsultanof at gmail.com>
>>
>>> I've been watching DVD-Rs of vintage TV commercials from the company
>>> tvdays.com, and a Bing Crosby industrial promo was included where the ol'
>>> groaner talks about the upcoming Christmas ad campaign for the gas company
>>> that he is part of. One part of the campaign was a 78 with Bing singing
>>> special lyrics to "Swingin' on a Star."
>>>
>>> What year would this have been? I'm guessing mid-50s.
>>>
>>> Thanks,
>>> Jeff Sultanof