[78-L] How Victor Dealers promoted the first Electrically Recorded records in 1925

[bruce78rpm at comcast.net]

I just purchased this Generic type Victor Album at the local Salvation Army. I have never seen one of these before and it is quite interesting, and gives some insight into how the Victor Dealers promoted and sold the New Electrically Recorded (Bat Wing) label records, prior to Victor Day in November. 

On the outside, pasted onto the front of the Generic (4 record Album) is the following Title "VICTOR Presents The Sound of the New Recording !! 
Victor Talking Machine Company, Camden, N.J. 

On the inside of the front cover of the album is pasted the "Inner Liner for Front Cover Form" PA 4-8-2VE-INR", Which States as Follows 

"Have you heard Victor's "New Recording" yet? If you have not, then now is your chance. This album contains four of the latest hit releases by five leading Victor Black Label Artists. 
It Has been said, of late, That the phonograph was through, that radio offered its listener so much truer sound than did the phonograph. Well, that is certainly no longer the case. Herein is the proof. Listen to these records, and, we sincerely believe, you will agree with us that the Victor wins again. Not only have we found a process that beats the quality of reproduction of the finest radio sets, but have done so without any increase in price to the consumer. 
What radio se can offer you the convenience of the Victor? With the Victor you can have the music you want when you want it. You are not subjected to the whims of the producers of radio programs. YOU are your own producer! You make up your own programs. This, of course is nothing new. Victor owners have always been able to do this. Now you can do it with recordings that surpass the quality of sound to be heard from any radio. 
Watch for more recordings using this "New Recording" process of Victor. We Feel sure that you will continue to be amazed and greatly pleased by the quality of reproduction. You may rest assured that the same high standards of artistry that you have always associated with the VICTOR will continue to prevail. it is our intention, in fact, to make available, as soon as possible, many of your old favorites re-recorded with our new Technique. Watch for them soon at your favorite Victor Dealer. " 

P-10 (Demonstration Side 5) Copyright 1925, Victor Talking Machine Co. Camden, New Jersey, U.S.A. 

The album contains such artists as Warings Pennsylvanians (19636) Rudy Wiedoft (19771)Edwin J. McEnelly (19841), George Olsen & Jack Shikret (19868). Again I am assuming these are all pre-Victor Day recordings, before the term orthophonic and the new Orthophonic Victrolas were announced and introduced. 

Bruce