[78-L] Earliest DJ/reviewers copy 78 [FWD]

[Mike Harkin]

Seems to have been a general practice, at least in the US and UK.  Gramophone reviewers frequently remark that their review copies have no notes, and/or that they are 'white label' copies with little or no data.
Mike in Plovdiv

--- On Sun, 1/17/10, Michael Biel <mbiel at mbiel.com> wrote:

> From: Michael Biel <mbiel at mbiel.com>
> Subject: Re: [78-L] Earliest DJ/reviewers copy 78
> To: "78-L Mail List" <78-l at klickitat.78online.com>
> Date: Sunday, January 17, 2010, 7:29 PM
> As I have been spending the past week
> going thru record reviews in
> American Record Guide, H Royer Smith The New Records, Down
> Beat,
> Billboard, and several other journals, I know that the
> record companies
> did supply PRINT reviewers with review copies.  I saw
> a note in a review
> for the Mercury Theater Macbeth C-33 in the Dec 1940 The
> New Records
> "The sample album we received was minus the booklet so we
> cannot give
> the cast of the present performance."  These journals
> seem to be getting
> advance copies making it possible to have a review in the
> same issue
> where an ad for the record announces it as a new
> release.  My
> dissertation has a note that credits Arnold Passman's book
> The Deejays
> p80-81 that by mid 1940 Columbia and Decca were providing
> their records
> to radio stations which forced Victor to do likewise. 
> Earlier pages
> note that Benny Goodman had even paid Al Jarvis $500 in
> 1937 to promote
> a live appearance and play his records.  The 1930s
> monthly articles
> about jazz in American Record Guide always had info about
> prominent
> broadcasts including Make Believe Ballroom.
> 
> Mike Biel  mbiel at mbiel.com
>   
> 
> 
> -------- Original Message --------
> Subject: Re: [78-L] Earliest DJ/reviewers copy 78
> From: David Lennick <dlennick at sympatico.ca>
> Date: Sat, January 16, 2010 5:51 pm
> To: 78-L Mail List <78-l at klickitat.78online.com>
> 
> I've seen stickers like that on English pressings that
> probably go back
> to the 
> 30s but not on US ones. (Thanks for covering the run-out,
> ARC!)
> 
> dl
> 
> Cary Ginell wrote:
> > Just came across (and listed on oy-Vey) the earliest
> example of a DJ or reviewers' copy of a 78 I've seen.
> Although the earliest examples where the label color was
> actually changed and printing reflected that the record was
> "not for sale" came around 1946, this record predates that
> by a decade. Instead of printing special labels, stickers
> saying "Reviewers' Copy - Not For Sale" were pasted over the
> labels. This is a mid-30s black-and-gold Vocalion copy of
> two Louis Armstrong records from the '20s. Were these
> common? 
> > 
> > http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=120518896284&ssPageName=STRK:MESELX:IT
> > 
> > Cary Ginell
> > 
> 
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