[78-L] Mainstream radio in the '60s

[david.diehl at hensteeth.com]

>Kristjan Saag:
>But "Moonlight Serenade" and "Begin The Beguine" were made to last forever?
Beguine was a weak choice for your thesis. Its composer, Cole Porter, is not generally regarded as a Tin Pan Alley dreckmeister and the tune was already 5 years old when Artie Shaw insisted on recording it-
precisely because it was timeless.
Sadly, both of my grandmothers remembered "O'Clock in the Morning."
DJD
Visit the Blue Pages: the Encyclopedic Guide to 78 RPM Party Records
http://www.hensteeth.com
-----Original Message-----
From: [mailto:saag at telia.com]
Sent: Monday, January 11, 2010 01:10 PM
To: '78-L Mail List'
Subject: Re: [78-L] Mainstream radio in the '60s

Cary Ginell wrote:> Kids are growing up thinking the Four Tops had two songs: "Reach Out, I'll > Be > There" and "I Can't Help Myself." They know all the words to these, > but have no > clue that they did anything else. These songs were made to > last 7 weeks and then > get replaced by something else. /snip/> They weren't made to last 40 years, but the oldies stations are still > playing the> same songs, over and over and over and burning them out.--
But "Moonlight Serenade" and "Begin The Beguine" were made to last forever?In fact, if you look at the entries for a particular hit song of the 1920's-1940's in discographies most of the recordings were made within a few month's time. And the bands followed up with new recordings three weeks later. Just as 40 years ago or today.If there had been "oldies format" stations in the US in the 1950's they would have played three tunes by Hal Kemp and two by The Casa Loma Orchestra. And, perhaps, five by Glenn Miller.How many Paul Whiteman recordings did your mother remember?Kristjan _______________________________________________78-L mailing list78-L at klickitat.78online.comhttp://klickitat.78online.com/mailman/listinfo/78-l