[78-L] Early product placement: the Great Rasso

[Stephen Davies]

from _The Music Trade Review_ 1921-nov-19, p. 45

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"GREAT RASSO" USES THE ACTUELLE
Great Vaudeville Entertainer Uses Pathe Actuelle
in His Various Startling Acts

   In company with the "Great Rasso" the Pathe Actuelle is touring the
   country under the auspices of the Orpheum Vaudeville Circuit. The
   marvelous act of this variety entertainer consists of playing the
   Actuelle while in the air balanced on the butt of a long horsewhip, the
   loop of which rests on his forehead. At the same time he juggles three
   Actuelle records with his right hand while he keeps another record
   spinning with his left. The music from the Actuelle emanates just as
   clearly as if the instrument were set on a table. "Great Rasso's"
   performance is typically Pathe. During his entire act the Actuelle and a
   large Pathe rooster statue are prominently displayed on the stage.

   Pathe also figures prominently in another of Mr. Rasso's stunts, which
   consists of juggling three articles differing extremely in size and
   density, the first being a heavy ball about eight inches in diameter,
   the second a small piece of tissue paper crumpled into a ball and the
   third a real egg. Incidentally, the egg is concealed under the rooster
   statue until he is ready to perform this trick, and when revealing the
   egg he always gets a laugh from the audience with the remark, "Some
   rooster!"

   Mr. Rasso is on his first tour of the country.  He comes to us from
   Europe, where he has long been famed for feats of delicate jugglery
   requiring nerves of steel and a super-delicate sense of equilibrium.

   Pathe dealers in the towns where Mr. Rasso will perform are planning to
capitalize his appearance.
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