[78-L] Durium Hit of the Week 'Hoard'

[Hans en Corrie Koert]

We call these paper envelopes in Europe "covers". Is "sleeve"  a better
description?

Most of the "sleeves" are scans, made by collectors, who don't have a
scanner that can handle these 30 cm sleeves.

No, I don't have any pictures of a news stand. I love to see one.
The display was made of card board - the records had no sleeve ( until the
summer of 1931)
The cardboard records were in the display for only one week, before they
were send back.

I read somewhere that, especially in the beginnings, only four (!) records
were dropped in each news stand a week. So if that's true, it seems that you
had to `hunt` for it, but mind that in the summer of 1930 at its sales
highpoint 500,000 copies were made / sold. After one week the ones that left
where  changed for the new ones. Until late 1931 one record a week was
released - later they were "fresh" for two weeks - you can read this from
the catalogue number A1-2 means 1932 the first two weeks of January.  (
http://durium.opweb.nl/how16.htm )
 

-----Oorspronkelijk bericht-----
Van: 78-l-bounces at klickitat.78online.com
[mailto:78-l-bounces at klickitat.78online.com] Namens Michael Biel
Verzonden: zondag 26 juli 2009 0:22
Aan: 78-L Mail List
Onderwerp: Re: [78-L] Durium Hit of the Week 'Hoard'

From: Hans en Corrie Koert
> All Hit of the week sleeves you are talking about are to be found at 
> my free online Durium Discography: http://durium.opweb.nl select Hit 
> of the week. ( http://durium.opweb.nl/how.htm)

I had't gone to your site recently and didn't realize you now had so many of
the sleeves pictured.  Even though you identify each as "cover", the
trimming of the scans makes it difficult to realize these are sleeves rather
than newspaper ads or posters.

> The first series of Durium Records didn't had sleeves -  they were 
> sold in displays, to be standing in the news stand.
> You can find one here:
> http://durium.opweb.nl/images/duriumhow/display.jpg

Any pictures of this display in use in a newsstand?  I guess they could
continue to use this when the sleeved discs arrived except that the label
hole would be meaningless.  But this display being cardboard makes me wonder
how long it would last, or if they gave new ones when needed.
 
> The Hit of the week Library, as it was called, was a possibility to 
> update your Hit of the week collection, if you had missed copies.
> . . .  If you wanted to up date your collection you could obtain them 
> as 10 for 1 dollar by sending a part of the envelope (= cover) with 
> your address ( and the money I guess) to the dealer.

I would think it would be sent to the company like backdated magazines would
also be obtained from the publisher.  But where were the instructions?  Was
there an inserted coupon?

> Mind that 350,000 copies a week were made and sold "for one week" - so 
> they had a great stock of unsold hit of the weeks. They even sent 
> ships full of these records to Europe to sell here, some months later 
> then in the States. I found one picture of a news paper stand in 
> ............. Sweden selling Veckans skiva ( = which is the Hit of the 
> week):
> http://hitoftheweek.blogspot.com/2007/01/duriumskivan.html

Actually this isn't a newspaper stand, it is a woman standing in the street
with a display on a string around her neck like a cigarette girl in a
nightclub of that era.  That was something special.  I'm looking for an
ordinary picture that has a newsstand in it selling the records along with
newspapers, magazines, and other such things.  I've never seen one, and
whether it was common or unusual would be an indication of how easily people
could get the records.  Did they have to hunt for them or were they
everywhere?  

Mike Biel  mbiel at mbiel.com
 



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