[78-L] Acoustic recordings on Montgomery Ward

martha MLK402 at verizon.net
Sat Jun 20 22:36:42 PDT 2009


If the bulk of its customers were in rural areas (unelectrified & relatively 
poor), this makes sense.  The ratio of acoustic to electric players, even in 
cities, had to be at least 10 to 1 throughout the 1930s.  Even in the 1930s, 
portable acoustics outsold electric models.

----- Original Message ----- 
From: <soundthink at aol.com>
To: <78-l at klickitat.78online.com>
Sent: Sunday, June 21, 2009 1:14 AM
Subject: Re: [78-L] Acoustic recordings on Montgomery Ward


> How do you know this? I was never aware that Ward's made this assumption.
>
> Cary Ginell
>
>
> -----Original Message-----
> From: Steven C. Barr <stevenc at interlinks.net>
> To: 78-L Mail List <78-l at klickitat.78online.com>
> Sent: Sat, Jun 20, 2009 8:43 pm
> Subject: Re: [78-L] Acoustic recordings on Montgomery Ward
>
>
>
> ----- Original Message ----- 
> From: "Tom Hawthorn" <tom at thoseoldrecords.com>
>> Both Cal Stewart's "Uncle Josh Buys an Automobile" and Arthur Collins'
>> "Preacher and the Bear" are on Montgomery Ward - acoustic, of course.
>>
> Montgomery Ward, when they introduced their own thus-named label,
> seems to have been given access to ALL previous Victor r4ecordings!
> Many of these were "standards," and some were still being sold on
> Victor!
>
> Like most mail-order chains, Wards assumed its customers had only
> old acoustic players...so old acoustic recordings were considered
> saleable!!
>
> ...stevenc




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