[78-L] Pairing artists for greater sales

[David Lennick]

Perry Como + Betty Hutton
Tony Martin + Dinah Shore
Dinah Shore, Tony Martin, Betty Hutton + Phil Harris
Homer and Jethro + Spike Jones
Homer and Jethro + June Carter
Perry Como + Jaye P. Morgan

Just a few for now.

dl

Stephen Davies wrote:
> Folks,
>         based on nothing more than perception, and without having studied 
> the catalogues, it seems that Victor was alone among the majors in 
> resisting the trend to combine artists on one side to increase disc sales. 
>  Decca and Columbia had frequent collaborations between artists.  Decca 
> even brought Bing Crosby and Louis Jordan together, who must have been the 
> two Kings of the Jukebox, simultaneously.  Were they trying to encourage 
> crossover in the market?
>         Did Victor have a policy agaisnt multiple artists, or were they 
> just lousy at it?
> - Stephen D
> Calgary
> 
>