[78-L] Pairing artists for greater sales

[Stephen Davies]

Folks,
        based on nothing more than perception, and without having studied 
the catalogues, it seems that Victor was alone among the majors in 
resisting the trend to combine artists on one side to increase disc sales. 
 Decca and Columbia had frequent collaborations between artists.  Decca 
even brought Bing Crosby and Louis Jordan together, who must have been the 
two Kings of the Jukebox, simultaneously.  Were they trying to encourage 
crossover in the market?
        Did Victor have a policy agaisnt multiple artists, or were they 
just lousy at it?
- Stephen D
Calgary


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