[78-L] An English Decca query

[Kristjan Saag]

Harold Aherne asked:

>> Speaking of international series, how widely were Decca established
>> before 1940 or so?

Per Backman answered:

> In Sweden from 1930, M126-M146, MF165-MF178, all recorded in England, then 
> from 1932 > F40275-F40452 (in 1934) and SF44027-SF44068 and 
> SOS44501-SOS44505 (with the singer > and photographer Sven-Olof Sandberg).
> I do not think the Swedish prewar recordings were very succesful, I have 
> not seen many of
> them.
--
Many of the 1930's Swedish Deccas were by some of the hottest Swedish 
swing-musicians at the time: accordionist Nisse Lind, for instance, who 
certainly had his followers. A few years later Sune Waldimir, leading big 
band leader, was issued on Decca, and the crooner Sven-Olof Sandberg, who 
managed to get his own prefix on the Decca issues (SOS  instead of F) was 
actually bought over from Decca to the Swedish equivalent of the Decca label 
concept, Sonora. This label marketed itself as "The Swedish Record" and had 
a bargain price policy, just as UK and US Decca when they started out.
The fact that we don't see many 1930's Swedish Deccas around today doesn't 
mean they weren't successful in terms of influence on the market.
Kristjan