[78-L] War of the Worlds broadcast [was Here's another even more oddball 78 album]

[Elizabeth McLeod]

What that figure doesn't include is that the majority of people who were
listening to Chase & Sanborn -- about 37 million according to Hooper, versus
about 6 million for Welles -- didn't tune out at all. They stayed with the
program all the way thru -- they didn't hear any part of the Welles program.

And if we accept Cantril's figures, 82 percent of the people who tuned into
Welles from some other program tuned into it from some program other than
Chase & Sanborn. That doesn't leave an awful lot of people out of the whole
audience who didn't like Dorothy Lamour. The common story is that the Chase
& Sanborn audience tuned out en masse at the twelve-minute mark, but neither
Cantril nor any other source actually supports that.

Elizabeth


On 10/30/13 12:44 PM, "Joe Scott" <joenscott at mail.com> wrote:

> Hi,Of 93 people sampled who listened to both shows, 58 tuned out of Chase and
> Sanborn at the same time. If Chase and Sanborn was a very popular show, then
> I'd say that survey does point to quite a lot of people total (and has a
> margin of error of whatever).What hard evidence is there that doesn't support
> the tuneout story?Joseph Scott[...]The only actual support for the "tuneout"
> story is in Hadley Cantril's book -- which, in turn, is based on a personal
> survey he performed after the broadcat. He sent out 846 survey cards to people
> who had heard at least part of the Welles broadcast. 518 cards were returned,
> and of those, 18 percent of those said they had also heard part of the Chase &
> Sanborn program. Sixty-two percent of that 18 percent said they had tuned out
> of Chase & Sanborn at the conclusion of Bergen's first routine -- which led
> into Lamour's song. That's all the hard evidence that exists for the tuneout
> story -- and if you do the math, it doesn't come to an awful lot
>   of people."[...]
> _______________________________________________
> 78-L mailing list
> 78-L at klickitat.78online.com
> http://klickitat.78online.com/mailman/listinfo/78-l