[78-L] War of the Worlds broadcast [was Here's another even more oddball 78 album]

[Joe Scott]

Hi,Of 93 people sampled who listened to both shows, 58 tuned out of Chase and Sanborn at the same time. If Chase and Sanborn was a very popular show, then I'd say that survey does point to quite a lot of people total (and has a margin of error of whatever).What hard evidence is there that doesn't support the tuneout story?Joseph Scott[...]The only actual support for the "tuneout" story is in Hadley Cantril's book -- which, in turn, is based on a personal survey he performed after the broadcat. He sent out 846 survey cards to people who had heard at least part of the Welles broadcast. 518 cards were returned, and of those, 18 percent of those said they had also heard part of the Chase & Sanborn program. Sixty-two percent of that 18 percent said they had tuned out of Chase & Sanborn at the conclusion of Bergen's first routine -- which led into Lamour's song. That's all the hard evidence that exists for the tuneout story -- and if you do the math, it doesn't come to an awful lot of people."[...]