[78-L] Harry Horlick bio

[Cary Ginell]

One musician who played at the World's Fair in Chicago was Harry Horlick.  Harry was the conductor of one of early American radio's most popular salon orchestras, largely due to his regular appearances on the long-running "A & P Gypsies" show from 1924 to 1936. Born in 1896, in Tiflis, Russia, Horlick remained in Russia when his family left for America at the beginning on World War I, and he became a prisoner of war. His family and the American consul helped him get to the United States where he performed in cafés in the early 1920s. Horlick's six-piece ensemble was playing unsponsored on New York's WEAF in the winter of 1923 when they were seen by a Great Atlantic and Pacific Tea Company executive who was taking a tour of the radio studio. The band -= now holding the name A & P Gypsies, began regular broadcasts, sponsored by A&P, on Monday nights, beginning March 17, 1924, with the opening theme of "Two Guitars. The host and band leader Harry Horlick had learned gypsy folk music while traveling with gypsy bands in Constantinople. The musicians performed while wearing gypsy costumes. 

From 1924 into the 1930s they were the most popular instrumental music program on the air. In 1933, A&P took part in the World's Fair in Chicago with a canopied boardwalk where tea dances were held, and free tea and coffee samples were distributed. 

Squandered Fortune, a book about Huntington Hartford a troubled man. His share of the "A&P Fortune" was only $400 mil. When he filed for bankruptcy several years ago, he still had 12 million dollars and a trust fund that netted him $500K per year. Throughout his life, he made bad investments. A&P had almost 16K stores in 1930, but that number declined quickly as the corner stores closed and were replaced with larger format supermarkets.

It is ironic that Harry Horlick died, as his grandnephew said, "practically broke". Horlick's ultimate employer, George Huntington Hartford II, was heir to the A&P fortune estimated in 1975 at $2.6 billion -- 16,000 A&P Supermarkets -- then largest retail empire in the world. Hartford died in 2008 at his Bahamas estate at 97, fortune mostly intact. As we enjoy the great musical legacy Horlick left us, let us consider how relatively little he and other great musicians received for their efforts.

Horlick died July, 1970.
 
 
Cary Ginell


 

> Date: Mon, 12 Mar 2012 18:14:44 -0400
> From: dlennick at sympatico.ca
> To: 78-l at klickitat.78online.com
> Subject: Re: [78-L] Harry Horlick
> 
> It was real enough when he led the A&P Gypsies, I think. (He should have been 
> sponsored by powdered Malted Milk.)
> 
> Actually if I were going to make up a name, I don't think Horlick would be at 
> the top of my list.
> 
> dl
> 
> On 3/12/2012 6:05 PM, Don Chichester wrote:
> >
> > Was there, in fact, a 'Harry Horlick'? Or was this a nom-de-disc?
> >
> > Don Chichester 
> > _____________________________
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