[78-L] ARTO Label Question

[78records at cdbpdx.com]

Just brought home a collection 78s and found a few labels I haven't seen before.  One is the ARTO UNIVERSAL RECORD, whose label bears a striking resemblance to the VICTOR batwing label, at least the layout, with the gold batwing border and text with black background.  I found a couple brief references to this label in the 78-l archives, not to informative, though.  Not much on the 'net, either.  You can view the label here:
 
http://78records.cdbpdx.com/labels/RSA/#ARTO
 
I assume this was a VICTOR product, probably a contemporary of their batwing label??  Rare, maybe?
 
Any comments?
 
Thanks!  CDB