[78-L] NBC (was: YOU)

[David Lennick]

On 10/14/2010 12:27 PM, Michael Shoshani wrote:
> On Thu, 2010-10-14 at 09:13 -0700, Michael Biel wrote:
>> From: David Lennick<dlennick at sympatico.ca>
>>> Even if the music had been from earlier, wouldn't a 1930 audition
>>> disc have opened with "The National Broadcasting Company presents.."
>>> instead of "NBC presents.."?  dl
>>
>> What an interesting thought.  Did they ever refer to themselves by
>> initials that early?  I will have to start listening for this and ask
>> the OTR people about this. MB
>
> I'd be surprised if they used 'NBC' on the air before the 1940s.

Exception: The NBC Symphony, beginning in 1937.


> I've heard the "live audience" Amos&  Andy broadcast from 1937 (or was it
> 1936?), in which the exit cue is "This is the Red Network of the
> National Broadcasting Company".  I've also heard a post-war Abbott and
> Costello program in which the Grand Ole Opry program is teased as coming
> "Saturday night on NBC".
>
> I honestly have not sat through the entire 25 hours-ish of NBC's D-Day
> coverage, but parts that I have heard - including the fourth chime at
> some unholy hour in the morning - have repeated references to "The
> National Broadcasting Company" rather than NBC.  Based on that, I'm
> going to hazard a guess that using "NBC" on the air may have started
> about the same time that The Blue Network began identifying itself by
> that name. MS
>
This is either the Red Network or the Blue Network of the National Broadcasting 
Company.

and..

Cast thy broad upon the waters. This is the National Breadcasting company.

dl