[78-L] How Victor Dealers promoted the first Electrically Recorded records in 1925

[Royal Pemberton]

Most are pre-Victor Day.  'Little peach' on 19636 is the earliest,
BVE.32197-2, 2 April 1925.  The latest side, on 19868, is the Olsen title
'Miami', BVE.34110-1, recorded 1 December 1925.  Only 19636 and 19771 were
recorded before Victor Day.

Both sides of the McEnelly disc were, in fact, recorded on Victor Day!

On Mon, Sep 20, 2010 at 7:24 PM, <bruce78rpm at comcast.net> wrote:

>
> I just purchased this Generic type Victor Album at the local Salvation
> Army. I have never seen one of these before and it is quite interesting, and
> gives some insight into how the Victor Dealers promoted and sold the New
> Electrically Recorded (Bat Wing) label records, prior to Victor Day in
> November.
>
> On the outside, pasted onto the front of the Generic (4 record Album) is
> the following Title "VICTOR Presents The Sound of the New Recording !!
> Victor Talking Machine Company, Camden, N.J.
>
> On the inside of the front cover of the album is pasted the "Inner Liner
> for Front Cover Form" PA 4-8-2VE-INR", Which States as Follows
>
> "Have you heard Victor's "New Recording" yet? If you have not, then now is
> your chance. This album contains four of the latest hit releases by five
> leading Victor Black Label Artists.
> It Has been said, of late, That the phonograph was through, that radio
> offered its listener so much truer sound than did the phonograph. Well, that
> is certainly no longer the case. Herein is the proof. Listen to these
> records, and, we sincerely believe, you will agree with us that the Victor
> wins again. Not only have we found a process that beats the quality of
> reproduction of the finest radio sets, but have done so without any increase
> in price to the consumer.
> What radio se can offer you the convenience of the Victor? With the Victor
> you can have the music you want when you want it. You are not subjected to
> the whims of the producers of radio programs. YOU are your own producer! You
> make up your own programs. This, of course is nothing new. Victor owners
> have always been able to do this. Now you can do it with recordings that
> surpass the quality of sound to be heard from any radio.
> Watch for more recordings using this "New Recording" process of Victor. We
> Feel sure that you will continue to be amazed and greatly pleased by the
> quality of reproduction. You may rest assured that the same high standards
> of artistry that you have always associated with the VICTOR will continue to
> prevail. it is our intention, in fact, to make available, as soon as
> possible, many of your old favorites re-recorded with our new Technique.
> Watch for them soon at your favorite Victor Dealer. "
>
> P-10 (Demonstration Side 5) Copyright 1925, Victor Talking Machine Co.
> Camden, New Jersey, U.S.A.
>
> The album contains such artists as Warings Pennsylvanians (19636) Rudy
> Wiedoft (19771)Edwin J. McEnelly (19841), George Olsen & Jack Shikret
> (19868). Again I am assuming these are all pre-Victor Day recordings, before
> the term orthophonic and the new Orthophonic Victrolas were announced and
> introduced.
>
> Bruce
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