[78-L] Canadian Hit-of-the-Week?

[Bud Black]

The paragraph below was copied directly from a HOW sleeve.  Is this a typo? 
What is "amated?

With our compliments, try this new shatter-proof Hit-of-the-Week Record on
your phonograph. When you hear its bell-true tone and this famous orchestra
s rendition of a smash-hit song selected by the Hit-of-the-Week Music Jury -
you'll be truly amated that such a record can be sold for only 15¢, but you
ll quickly understand why it became America's largest-selling phonograph
record in a few short months.

Bud (with nothing else to do) 
 
-------Original Message-------
 
From: Hans en Corrie Koert
Date: 7/26/2009 9:04:27 AM
To: '78-L Mail List'
Subject: Re: [78-L] Canadian Hit-of-the-Week?
 
Th Hit of the Week 1096 (  http://durium.opweb.nl/how6.htm )
 
Durium
 
 
-----Oorspronkelijk bericht-----
Van: 78-l-bounces at klickitat.78online.com
[mailto:78-l-bounces at klickitat.78online.com] Namens Taylor Bowie
Verzonden: zondag 26 juli 2009 7:57
Aan: 78-L Mail List
Onderwerp: [78-L] Canadian Hit-of-the-Week?
 
Which is the Hit-of-the-Week "aimed" at Canadians?
 
Taylor
 
 
----- Original Message -----
From: "Steven C. Barr" <stevenc at interlinks.net>
To: "78-L Mail List" <78-l at klickitat.78online.com>
Sent: Saturday, July 25, 2009 8:39 PM
Subject: Re: [78-L] Durium Hit of the Week 'Hoard'
 
 
> ----- Original Message -----
> From: <78records at cdbpdx.com>
>> Just bought a collection of about 600 78s and found a small 'hoard' of 40
>> or so Durium 'Hit of the Week' records. 14 have sleeves, I've never seen
>> those before, and 7 of those with artists pictures on the back, blew me
>> away. View them at:
>> http://78records.cdbpdx.com/HOTW/
>> Most are in pretty good condition, a couple have significant creases and
>> all are 'warped', though the surfaces on them remain quite glossy and
>> uncracked. My collection previously had a half dozen or so really
>> crackled
>> examples, this group is way more than I'd hoped to find.
>>
> I have almost ALL of the HOTW discs! The main problem one encounters with
> these is
> cases where the paper "base" has been so badly creased/bent that the
> "durium" layer
> is actually "broken"...giving the same effect as a cracked shellac 78!
>
> There were a bit over a hundred HOTW issues...these were listed in Record
> Research.
> The hardest to acquire are those among the first few issues; there was
> also
> one HOTW
> specifically aimed at us Canadians...which MAY well be scarce "south of
> the
> border"...?!
>
> Those original sleeves are actually MUCH rarer than the discs themselves;
> the latter
> were usually included in stacks/piles of phonorecords, where they were
> generally
> missed/ignored...while the former were most usually thrown away!
>
> Steven C. Barr
>
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