[78-L] more exciting Grey Gull ads

[Steven C. Barr]

----- Original Message ----- 
From: "Michael Biel" <mbiel at mbiel.com>
> Looking at the three ads Donna sent me, it is interesting that only the 
> song titles are given.  No performer names, and no record numbers.  The 
> only thing important is the SONG.  The third ad has a customer quote: 
> "I'll never again pay over  cents for a record unless I can't get it on 
> Grey Gull."  Assume they mean the song.
> 
Prior to the "swing era," customers bought records of SONGS they
liked...with little attention paid to the artists...! There were a few
exceptions to this (i.e. Crosby, Jolson. usw.) but many dance 
records used standard stock arrangements...and some were even
by the same BANDS!

Once "swing" became the rage, record buyers wanted not just ANY
record of a hit tune...they wanted specifically the HIT version of the
tune! By the time rock'n'roll hit, this became the usual pattern...!

...stevenc