In fact Sonny and Cher sang it as "When You Say Love" in 1972. The Schlitz jingle became a Nelson Riddle instrumental (and LP), The Joy Of Living, in the late 50s. dl Mark L. Bardenwerper, Sr. wrote: > This isn't old, but it's certainly an ad turned song > > "When you say 'Wisconsin', you've said it all!" > from the Budweiser song. >